For recruitment professionals, both casual and professionalsocial media websites are alike when gathering information about potential
candidates. In addition to resumes, candidates’ profiles on these social media
contribute greatly to the hiring decision. The recruiters are primarily
interested in the candidate’s profile for his/her personality etc; however, they
are least concerned with things such as the number of friends or the type of
pictures posted on the profile. The following
1.
Manage a good persona
On LinkedIn, try to limit your news updates and
conversations to a professional standard. Secondly, join groups from your field
of interest and share news and info graphics related to the same field. This
will show the recruiters how much passionate you are about getting work in the
same industry.
2.
You should have a complete profile
Recruiters will preferably want to see a complete profile on
LinkedIn. This is because every aspect of your personality on LinkedIn is a
depiction of your resume. It is very easy to do so on LinkedIn because of the
pop-ups that remind you of your profile completion. Aim for 100%.
3.
Recommendations are the key
LinkedIn endorsements and recommendations are essential for
recruiters. This is because these are the only pieces of information that
represent how your peers perceive you in respective fields. Endorsements show
the job candidate’s ability to work with different skills while recommendations
show how renowned the candidate is.
4.
A professional picture
Having a casual persona on Facebook is expected and it is
fine. However, it is recommended to use a professional looking picture for LinkedIn.
It is not important to get a new head shot done; instead, you can use the
pictures of employees from the same company as reference for your new picture.
This first impression on social media is bound to attract the employers.
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