How To Stand Out In The Online Market?

Several small companies think that they are doing the electronic commerce in a right way. One of the easy strategies implemented by companies is to try everything and see what works for them. Testing is the only way to find out what works and what doesn’t because there is always a room for improving the strategies.

In online store it is difficult to stand out when the competitor is just a click away. In e-commerce the key to success is gaining the attention of your customers. There are few strategies mentioned below which can be implemented to stand out from your competitors.

Brands usually wait for special occasions like Mother’s Day, Valentine’s Day, etc to announce a sale. It does not matter whether you have a big brand or not. Having a birthday sale when there are no sales going on is a quick way to boost sales and attract more customers. You need to get creative with your sales promotion and it will help your brand to stand out in the market. For example, if you it’s your 50^th birthday announce a 50% off on all of the products.

Find out holidays throughout the year and utilize them for promoting your business. Come up with creative ways to engage with the customers. By making people part of the sale you will stand out and have a better chance of boosting your business.

Who doesn’t love free stuff? If you are planning to build relationships with customers while launching sales promotions, a giveaway can become very helpful to you. Free giveaways also attract potential customers.  Try to start with simple contests on Facebook that do not cost you much. To beat the competition online you need to stay competitive in terms of price and quality. You need to beat your competition on the search engines because while shopping online people like to compare products before making a purchase.

The bottom line is, if you are not doing something unique to get the attention of the customer, you are losing out on a lot of potential sales.

Importance of a Dream Job

 “If you get a job you love, you’ll never work a day in your life”. There's a job out there to fit practically any passion. After extensive research and thought I’ve come to realize that my dream job is to enter the corporate world as a businessman. This job is of my concentration because I have exceptional skills in finance, accounting, marketing and management. However, being extraordinary in these subjects is often not enough to become a successful businessman. Certain traits and qualities are an elementary requirement to help you pass through the thick and thin of the diversified corporate world, and only then one can survive. At first, I have to do a personal inventory to hoard traits of the most successful businessman of all times. These traits will further aid me in enhancing my skills.

My dream job should make me persistent, thick skinned, independent and confident. It should not let my challenges trouble me. Since business dealings usually involve rejections, I want my job to help me face them and turn the negative stances into positive ones. I want to become a businessman who is constantly given challenges so that I can stand up to them and discourse them. I don’t want people to follow me because I want to lead people. Being a businessman, I will be able to adopt leadership qualities that encompass the capability to lead employees, influence them, gather common views, chain networks that may benefit the company and stimulate my fellow partners to want to put in their preeminent abilities so that the business can succeed. Also, I have inordinate interpersonal skills that may benefit in convincing my prospects so that I can turn them into customers and my customers into evangelists. I want to stand among my competitors and grab the maximum market share from them.

I want my job to augment my negotiation skills since it is a very critical aspect and it is quite difficult to achieve mutually desirable results. My dream job should become a pillar for my financial soundness so that I do not deny myself the simpler necessities of existence. Moreover, the life of business also depends upon it. My skills should generate adequate funds so that the business can run efficiently and gain mandatory profits. Since I myself will own the business, my first priority would be to serve my employees and provide them with incentives and motivation. Also, I will be honest and loyal with my employees and co-workers, clients and myself at all times.

Literature Thesis Writing Guidelines to Help You Get Started

Successful submission and acceptance of a thesis is an extremely integral part of completing student’s degree requirements. Many of the schools have very stringent requirements when it comes to a literature thesis. This article will discuss some common thesis writing guidelines to help you get started.

A literature thesis is generally divided into five different chapters. Each chapter includes a certain element of the thesis. Hence, a summary by chapter could be as follows:

Chapter 1: Purpose of the thesis

This includes the purpose of the literature thesis and the reason why it is being written in the first place. Every thesis must focus on this and clearly explain the significance which the thesis represents.

Chapter 2: Review the Literature

In this part, the author must refer to some of the literature he used, to get additional information and understanding into the topic. It should be more than just listing of the sources but rather bring more insight into what it discusses and offers. 

Chapter 3: Methodology

It covers how the data was collected and interpreted. It is very important to specify the data collection methods used and how the gathered information is interpreted.

Chapter 4: Findings

This section includes a detailed discussion about the results and findings from the research conducted. There should not be any additional analysis. It is meant to provide a section where the direct results of the research are presented.

Chapter 5: Discussion

This chapter is not meant to just revise what was presented in the earlier chapters. Rather it should be used to discuss how the findings are linked to one another and results from other sources related to the topic at hand. In this organized way, several similarities and differences can be discussed and why they may be important.

The discussion chapter is usually the most significant as it seeks to wrap up the study and present important conclusions. It must have strong concluding statements which seek to tie all the elements together into a clear conclusion.

Consider that these are a few general guidelines for writing a good literature thesis. The specific methods and organization of the information will vary, depending upon the school and department requirements or the type of thesis being done. 

Avoid Stress Before it Becomes A Problem

Do you feel like you are getting dumber with time? This is what happens when you do not manage stress. Stress has become a part of life for anyone who is in the fast lane of working class but it does not always have to cause damage. At times, stress can help you to boost your energy level and even perform better.

There are many health problems caused by stress. Stress can make your sleep go away which can lead to lack of focus and decrease in productivity. High stress can also have negative effects on your memory. If you are a business owner and you are stressed out the people who are following you will also get stressed out. The emotions and feelings can get transferred to the people working in your team. When the boss is upset everyone gets worried and the decision making process gets hampered. Communication gap will be developed and many of your employees might decide to leave.

When you are sleep deprived negative emotions tend to occur more than positive emotions. People usually get stressed by thinking too much about stress. The key is to control the stress and utilize it for a beneficial purpose. You must have seen people around you who do not get annoyed by things that drive you insane. Try to learn from them and try to see everything as stress free.

Try to think positive because it all depends on how you perceive things.  It is better if you try to take things in a positive way. For example, if you get fired, do not become stressed from it. Instead try to look for more opportunities and keep on moving forward.  Laugh is also a quick solution to overcome a stressful situation. When you laugh your brain starts to work in a new way and deviates from the old problems.

If you are in the struggling phase of your career, stress will find you. But, stress does not have to cost you. Try to change the perspective and daily routine to solve your daily problems and bring out the best in you.       

How to Be an Exceptional Customer Service Employee

The customer service function of any organization represents organizations ability to interact with customers and collect valuable information regarding products and services. Beyond the ability to communicate effectively, customer service representatives must also exhibit the ability to diffuse immense situations, provide accurate information and gather pertinent information based on customers question and suggestions. Exceptional customer service employees go beyond the basic concepts of customer service and display a consistent desire to exceed customer and company expectations.

Step 1- Demonstrate dependability

Customer service scheduling necessitates a statistical review of call volume trends and historical averages to determine staff needs. Turn up on time for shifts to ensure the customer service departments remain fully staffed at all times. Provide advance notice, 24 hours at minimum, when calling to take off for personal reasons or sickness.

Step 2- Participate in ongoing training

The changing needs of the company and department require continuous training and development. Demonstrate the ability to adapt to change with an enthusiastic spirit and open mind. Leave well-established ideas regarding past operations and policies behind when management forges a new path for the department.

Step 3- Maintain a positive attitude

When dealing with internal and external customers and coworkers, maintain a professional and courteous relationship by demonstrating kindness, cooperation and understanding. Utilize the tone of your voice to project your eagerness and willingness to help.

Step 4- Accept additional responsibilities

Volunteer frequently for additional projects and responsibilities. Demonstrate a willingness to get involved and improve the department and company. Offer ideas for reorganizing processes, handling common customer situations and reducing costs.

Types of Marketing Tools

Marketing builds an avenue of exchange between a business and a customer. Businesses use different marketing tools to communicate information, provoke customer interest and motivate action. An integrated marketing approach applies various tactics to engage customers and build business.

Traditional Media

Traditional marketing media such as television, magazines, radio, newspaper, banners and magazines involve marketing tools such as paid print advertisements, news releases and commercials. This approach focuses on a one-way sales push and relies on reaching large audiences to ensure success. According to research, advertising is a costly marketing tool but, traditional media outlets remain the most trusted sources of information. 

Digital Media

Computer software technology can reach prospective customers with targeted and measureable communications. Specific digital media marketing tools consist of search engine optimization, interactive online advertisements, mobile marketing and online partnerships such as sponsorships and affiliate marketing. A vital element of digital marketing tool is web analytics. It provides information about an internet user’s online activities, search keywords and IP address. To engage in digital marketing, companies may outsource and hire digital marketing agencies or use software’s such as service applications.   

Social Media

Social media marketing is a part of the overall digital media marketing. Though, the goal of social media marketing tools is to build an interactive online relationship with the customer rather than to mine secretly for customer data. Tools used for social media marketing involve blogging, tweeting, networking, pinning, sharing, posting, media sharing and commenting on social media websites such as Twitter, Facebook, Pinterest, and YouTube. 

Promotional Items

Promotional items, such as business cards, brochures, press kits, websites, informational videos and merchandise, are tangible marketing tools. Most of these items include large amounts of comprehensive information and focus on attributes of the product or service; business cards and trade show giveaways may display only a company logo and provide contact information. In addition to increasing sales, promotional items contribute to building brand awareness, but cost is a factor when selecting these items.