Strategies to Supercharge Social Media Activity

The first step at successful execution of a social media campaign is to follow all the steps on the STOP acronym, i.e. segmentation, targeting, objective setting and finally positioning. All these fundamental marketing strategies should be incorporated even when working for successful social media marketing.

When segmenting and targeting, the online audience will be considered. There are multiple methods to segment the audience, for example, the audience can be divided into activators and non-activators. Moreover, there are other methods, which can be used to segment the market and each method is beneficial for different types of companies and industries. Targeting should also be done keeping in view the requirements of the company.

Next, the objectives are a signpost to the future goals of the company and hence, must be considered on all stages of the planning process. While lastly, positioning is very important for the brand as consumers on a later date will  perceive better the brand that  it was positioned earlier. 

Once the STOP acronym is dealt with, the digital marketing campaign must also have an offline element. The offline element is an additional aspect to keep the consumers engaged to the physical aspect of the product or service. Keeping them only digitally engaged  may or may not (depending on the type of the campaign) keep the digital aspect connected with the actual product.

In addition, it has long been noticed that empowering the employees of a company is highly beneficial in increasing the dialogue and interaction between that company and its consumers. Once the employees own the brand name and the company profile, they would communicate with the consumers as if they themselves are the brand.

Hence, in addition to the strategies mentioned above, companies can take benefit from their human resource and work to empower employees as social media advocates. Using the employees to promote the product online is a very good strategy due to a number of factors including:

• They’re already using the internet and social media.

• They know about the ins and outs of the brand and can conveniently speak about it.

• The consumers of the product can also empathize with the employees.

• Employees have an access to more people than the corporate accounts.

All these strategies will add up to leading a successful social media campaign.