Google’s monopoly seems to be facing a major compromise as other search engines emerge in the digital services market. It might not be long before we start to “Bing” for information instead of Google-ing for the same. Recent data indicates that Google has faced the worst ever decline in its market share ever since 2009.
For much of our surprise, Yahoo is climbing the ladder to regain its lost share in the market. Yahoo has not witnessed such a significant increase in its online traffic and simultaneously market share since last five years. Bing however, with 12.5% of searches, is still performing better than Yahoo in many aspects.
On the other hand, Google still hold 77.3% and 75.2% of the total internet searches in November and December respectively. According to Stat Counter, this is the lowest percentage for Google ever since 2008, when the virtual traffic was first monitored.
Experts associate much of this loss due to Yahoo’s partnership with Mozilla, which has now decided to show Yahoo search results instead of results from Google.
Google as a corporation is going through some tough times as it has been caught from all fronts. Legally Google has been facing demands from the European Union, of breaking Google Search Engine and Google Service. In the marketing field it has to deal with emerging competition.
Much is expected from Larry Page, CEO Google, and his team to guide the company out of this rather uncomforting situation.
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